Secure Ideas | Brand Identity

I was approached by Secure Ideas in the summer of 2019 to redesign their visual identity. All ideas other than the logo's layout and colors were on the table. I was to create a completely new identity for this medium-sized Cyber Security organization.

This was their website in the beginning of 2019:

This project was early on in my design/development career. The details are hazy now and the process was not documented well. This is my attempt at remembering the details:

When I was approaching this project, I wanted to clean up the brand's visual image. My main focuses were their consistency, use of colors, and visual hierarchy in design.

The following are only the results of the project. For some reason I thought mockups were a good idea and that's all I've kept since then. The full list of deliverables included updated logo files, brand style guide, business cards, flyers, banners, presentation templates, web design, and web development.